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Crater impact is an additional step for NIKE in their sustainability journey. Crater impact uses waste covertly, threading in recycled content and lower-impact materials inconspicuously. NIKE design team weighed scraps and used plastic bottles, foams and grinds to create a shoe that’s at least 25% recycled material. They selected webbing that folds over on itself and used stitches to create lace loops, reducing the need to cut away eyelets or curves in the pattern. Thanks to the reduction in virgin material in the design of the shoe, the crater impact has a lower carbon footprint and the NIKE grind granules create a unique texture and color mix on every midsole.
