The collaboration between Pulvera and Cooloo transforms textile offcuts into sprayable surface coatings that preserve traces of their original material, including texture and visual character.
Across Europe, the textile sector generates millions of tons of production waste every year. Instead of treating this as disposable refuse, Pulvera an Italian startup based in Brianza and Dutch material innovator Cooloo are working to reframe it as a useful resource.
Their joint development is a spray-applied coating made from finely processed textile waste. Pulvera, founded in Renate within the Brianza design area, emerged from a long-established textile background. The company focuses on collecting manufacturing scraps and mechanically breaking them down into a fine powder, effectively stripping the materials back to their base form and giving them a second life as reusable raw input for other industries.
Cooloo, based in the Netherlands, builds on its Endless Life® system, a proprietary spray technology that turns waste-derived powders into durable surface finishes. The company was created to address the large amount of material loss in the furniture sector, developing a method that blends recycled powders with plant-based binders and applies them as coatings onto many types of surfaces. The resulting layer is non-toxic, solvent-free, water-resistant, and designed to be refreshed and reapplied over time as it wears down.
